Personalized nutrition plans. Farm-fresh ingredients, delivered daily.
Tell us your health goals and what you love to eat. Our AI builds a nutrition plan, verified by nutritionists, tailored around your needs. We source the freshest ingredients from local farms and deliver them pre-portioned to your door. No more measuring, peeling, cutting, or wondering what to eat.
The problem with eating well today
Modern life makes healthy eating harder than it should be.
Grocery guesswork
You want fresh, quality ingredients but cannot always trace their source or freshness. Shopping takes hours you do not have.
Diet confusion
Conflicting nutrition advice everywhere. What works for your goals, your body, your lifestyle? It is exhausting to figure out.
Waste and time
Wilted greens, forgotten ingredients, meal planning paralysis. Time and money down the drain every week.
MACRA solves all three.
We source from verified farms, build AI-powered nutrition plans around your health goals, and deliver pre-portioned ingredients so nothing goes to waste.
How it works
Three simple steps to personalized nutrition, delivered fresh.
Tell us your goals and tastes
Answer a few questions about your dietary preferences, health goals, cooking habits, and spice tolerance. Takes less than 3 minutes.
AI builds your nutrition plan
Our AI analyzes your health goals, conditions, and preferences. Dietitians review and refine your personalized nutrition plan with full macro breakdowns.
Fresh ingredients arrive at your door
Choose your delivery day. Receive pre-portioned, farm-fresh ingredients in reusable packaging with simple recipe cards.
From farm to your kitchen
Every ingredient follows a carefully orchestrated journey. Scroll to see how we bring fresh, responsible nutrition to your table.
Step 1
Soil & Seed
Our partner farms use regenerative practices, enriching soil health with every season. Seeds are chosen for flavor, nutrition, and climate resilience.
Step 2
Harvest
Farmers pick produce at peak ripeness, often within 24 hours of your delivery. No long supply chains, no quality compromise.
Step 3
Prep
In our FSSAI-certified kitchens, ingredients are cleaned, pre-portioned, and packed with care. Every order is double-checked for freshness and accuracy.
Step 4
Dispatch
Your pre-portioned ingredients go into reusable, insulated packaging with ice packs. Our delivery partners bring them to your door within a 2-hour slot.
Step 5
Home Cooking
You unpack, follow our simple recipe cards, and enjoy a restaurant-quality meal made in your kitchen. Return the containers on your next delivery.
Personalization backed by science
Every nutrition plan is built around your needs. Our AI pairs with in-house dietitians to ensure your macros hit the right targets, whether it is for diabetes, PCOS, weight loss, or general wellness.
Macros
Protein, carbs, fats balanced to your goals
Health Conditions
Plans for diabetes, PCOS, thyroid and more
Cuisine
Regional flavors you actually enjoy
Activity level
Calories matched to your lifestyle
MACRA combines evidence-based nutrition science with AI-powered personalization. It is the kind of nutrition planning that actually fits your life.
— Dr. Anjali Mehta, Consulting Dietitian
Impact you can trust
We are committed to transparency at every step, from farm practices to food safety.
₹1.2 L+
Food waste avoided in our Hyderabad pilot
3,200+
3,200+ containers & bags reused via weekly pickups
5+
Trusted farm & FPO partners around Hyderabad
28 min
Average cook time across 12 popular recipes
What our customers say
Finally, meal planning that fits my fitness goals without boring chicken and broccoli every day. The paneer dishes are my favorite!
— Rohan S., Hyderabad
Gym enthusiast, 1 month with MACRA
As a working mom, MACRA saves me hours every week. My kids actually enjoy these meals and I feel good about what they are eating.
— Priya K., Hyderabad
Marketing manager, 4 months with MACRA
I have Type 2 diabetes and tried everything. MACRA actually built a plan around my condition, my blood sugar has been stable for months now.
— Arjun M., Hyderabad
Diabetes management, 3 months with MACRA
Not a meal kit. Something better.
Meal kits give you recipes. We give you a health outcome.
- ✕Generic recipes, no health context
- ✕No support for chronic conditions
- ✕Weekly subscription, hard to cancel
- ✕One-size-fits-all portions
- ✓AI nutrition plans built for your health goals
- ✓Diabetes, PCOS, thyroid, plans that actually work
- ✓Pay as you go, order when you need, no lock-in
- ✓Pre-portioned ingredients, macro-tracked per serving
Sustainability that comes full circle
Our reusable packaging program means less waste in landfills. Return your containers, we will sanitize and reuse them. It is that simple.
Learn about our impactReady to take control of your nutrition?
Start with a free nutrition assessment. No app download required. We will build your personalized plan in 48 hours.
No commitment. Cancel anytime. Pay only when you order.
Or download the app directly: