Personalized meal kits, sourced from trusted farms.
Tell us about you, your tastes and health goals. We’ll craft a plan, pack fresh ingredients from local farms, and deliver ready-to-cook kits.
The problem with eating well today
Modern life makes healthy eating harder than it should be.
Grocery guesswork
You want fresh, quality ingredients but cannot always trace their source or freshness. Shopping takes hours you do not have.
Diet confusion
Conflicting nutrition advice everywhere. What works for your goals, your body, your lifestyle? It is exhausting to figure out.
Waste and time
Wilted greens, forgotten ingredients, meal planning paralysis. Time and money down the drain every week.
MACRA solves all three.
We source from verified farms, personalize every menu to your goals and tastes, and deliver pre-portioned kits so nothing goes to waste.
How it works
Three simple steps to personalized, farm-fresh meals every week.
Tell us your goals and tastes
Answer a few questions about your dietary preferences, health goals, cooking habits, and spice tolerance. Takes less than 3 minutes.
We personalize menus and macros
Our culinary team and dietitians craft weekly menus tailored to your profile. See macro breakdowns for every meal.
Fresh kits arrive when you need them
Choose your delivery day. Receive pre-portioned ingredients in reusable packaging with simple recipe cards.
From farm to your kitchen
Every meal kit follows a carefully orchestrated journey. Scroll to see how we bring fresh, responsible food to your table.
Step 1
Soil & Seed
Our partner farms use regenerative practices, enriching soil health with every season. Seeds are chosen for flavor, nutrition, and climate resilience.
Step 2
Harvest
Farmers pick produce at peak ripeness, often within 24 hours of your delivery. No long supply chains, no quality compromise.
Step 3
Prep
In our FSSAI-certified kitchens, ingredients are cleaned, pre-portioned, and packed with care. Every kit is double-checked for freshness and accuracy.
Step 4
Dispatch
Meal kits go into reusable, insulated packaging with ice packs. Our delivery partners bring them to your door within a 2-hour slot.
Step 5
Home Cooking
You unpack, follow our simple recipe cards, and enjoy a restaurant-quality meal made in your kitchen. Return the containers on your next delivery.
Personalization backed by science
Every menu is tailored to your needs. Our in-house dietitians ensure each meal hits your macro targets while our chefs make sure it tastes incredible.
Macros
Protein, carbs, fats balanced to your goals
Allergies
We exclude what you cannot have
Cuisine
Regional flavors you actually enjoy
Activity level
Calories matched to your lifestyle
MACRA approach combines evidence-based nutrition with real-world eating patterns. It is personalized meal planning that actually works.
— Dr. Anjali Mehta, Consulting Dietitian
Impact you can trust
We are committed to transparency at every step, from farm practices to food safety.
₹1.2 L+
Food waste avoided in our Hyderabad pilot
3,200+
3,200+ containers & bags reused via weekly pickups
5+
Trusted farm & FPO partners around Hyderabad
28 min
Average cook time across 12 popular recipes
What our customers say
Finally, meal planning that fits my fitness goals without boring chicken and broccoli every day. The paneer dishes are my favorite!
— Rohan S., Hyderabad
Gym enthusiast, 1 month with MACRA
As a working mom, MACRA saves me hours every week. My kids actually enjoy these meals and I feel good about what they are eating.
— Priya K., Hyderabad
Marketing manager, 4 months with MACRA
I was skeptical about meal kits, but knowing exactly where my food comes from and the reduced-waste packaging won me over.
— Arjun M., Hyderabad
Sustainability consultant, 8 months with MACRA
Sustainability that comes full circle
Our reusable packaging program means less waste in landfills. Return your containers, we will sanitize and reuse them. It is that simple.
Learn about our impactReady to eat better?
Join thousands of Indians who have made healthy eating effortless with MACRA. Download the app and get your first week planned in minutes.